Men’s Fashion with “Egyptian Flavor”

Beik Fashion House has got into business for the first time in London in February 2010, as the debut collection was  launched in  Margin London. Beik is a simple success story of a man,  Karim Abou Ouf (the creative designer behind Beik), tory burch sophie who has followed his heart, quit his banking job in Egypt and moved to London to study Fashion. Karim’s pursuit to happiness has paid off obviously, as  his first collection was praised by the English press and a number of independent stores in London. Since 2011 and up till now, Karim is very keen on adding individual pieces to his basic collection, as he is striving as an independent designer in London.

We had this brief interview with Karim Abou Ouf;

How do you describe your designs and what type of men do you target?

The typical BEIK customer wants to be unique and different without being the odd one in the crowd, he has an eye for detail; he appreciates design and quality without being too fussy about his looks.

Many designers start by targeting women then they create later on lines for men, but you started with men right away. Why is that?

LESS COMPETITION! Just joking …. there is actually much more money in women’s wear. I just enjoy the challenge of exploring the creative boundaries tory burch shoes on sale within the more restricted borders of menswear. I also LOVE the history and rich tradition of men’s wear, such as: Savile Row, Jermyn Street in London as well as the great tailors and artisans we have in Cairo.

You made a bold move when you started to shift your career from the banking field and follow your heart to get into the fashion industry, was it pretty easy for you to do so? If not, what are the major challenges you have met on the way?

My stomach hurts already thinking of the answer to this question. Let’s put it this way; everyone I know on this planet thought/still thinks I am a weirdo. So the answer is “No”.  It was not an easy move. As for the challenges, we will need another interview!

Why did you settle on “Beik” as your brand name?

I wanted a name with an Egyptian flavour to it. In the times of royal tory burch flats on sale Egypt the word BEIK was used formally in addressing a certain people of a certain background or class; nowadays, it is used when addressing anybody in Egypt. I like this confusing fact, which is part of my brand concept; as well as Egypt, which I Love.